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 Considered the leading innovator in the livestock handling industry, Priefert continues to develop and produce equipment that is safe and durable for both the animal and the operator. Starting with Marvin's invention of the first side closing, gliding action headgate, Priefert has continued to lead the way by introducing the first contoured side squeeze chute, the first double pivot calf table, the first open-sided sweep, and the first full line of powder-coated products. Priefert maintains total quality control by designing and executing each part of the development and production of its products. Starting with raw steel, Priefert oversees each step of the process through to finished good, creating products that are pound for pound, dollar for dollar, the best value on the market.

 Recognized as having the highest quality equipment available, Priefert is proud to have its products used and endorsed by the top cattle, equine, rodeo and roping organizations in the country. From the PBR to the PRCA and even the National Finals Rodeo, Priefert is the equipment of choice for the most elite levels of competition. Given that these pros know how important it is to "practice like you compete," Priefert is also used by more world champion cowboys and horse professionals than any other brand.

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